BPA Board moves industry closer to total brand reach measurement

Below, we have summarized new rule amendments passed by BPA’s Board of Directors at their May 2010 meeting.

Unless otherwise specified, all changes are effective July 1, 2010.

The BPA Rule Amendments/New Rules may be accessed through the “Rules” link on the BPA home page, or by clicking here. If you wish to comment on any of the initiatives or rule, please use “Comment” link at the end of this post. If you prefer, please contact your BPA Member Relations Manager, or any of our audit staff, with any questions.

Board Actions Applying to All BPA Members

In moves that will transform BPA Worldwide from a legacy print media measurer to that of reporting the consumption of the media brand across all platforms, the BPA Board of Directors took next steps in redefining what a member is by removing the requirement that each channel of the brand be a member--now the brand is the member. Included in this transition, effective July 1st, is a new fee structure for reporting rich data and measuring multi-channels of the brand.