Last month I asked for your comments to my February 2nd blog posting: Should BPA count as copies served those publishers’ e-mail alerts with a hyperlink to an electronic edition sent to individuals who did not request the magazine in its digital format? As expected, many of you expressed very strong feelings on the matter at hand—both for and against.
Based upon feedback already received, we have crafted two possible compromise positions. Please consider both positions and provide your remarks in the "comments" link immediately below this entry. BPA will begin reviewing this item with our various committees and advisory boards around the globe beginning this week through May 21st when the matter will go before the corporate board for a final decision.
Compromise Position: ONE
Should BPA count all e-mail alerts containing a hyperlink (or actual pdf) to an electronic edition sent to individuals who did not request the magazine in its digital format as “non qualified” copies served? Further, if the individual clicks on the link to view the electronic edition, should BPA consider such action as a request and, provided the individual conforms to the stated qualification criteria as outlined in the Field Served and Definition of Recipient Qualification, allow such an individual to be reported as qualified circulation (as a requested copy)?
The resulting action of clicking on the link should be a message from the publication informing the individual that future issues will be delivered in this manner unless they opt out of receiving via e-mail.
Compromise Position: Two
Notwithstanding Position: ONE, should BPA allow publishers to determine whether a printed or digitized version of a publication may be sent to qualified individuals who have requested the magazine? Accepting this proposition would empower the publisher to elicit a request for the brand but decide on an issue-by-issue basis whether the brand is sent in printed or electronic format.
Please consider these two proposals and provide your comments. You will receive an e-mail from me when your comments have been posted.