Business Statement Task Force holds second meeting

On August 28, 2008, the Business Statement Task Force held its second meeting. The group reviewed the latest comments from the BPA blog and reviewed mock statements based on suggestions from the previous meeting.

Paragraph 1, Average Qualified Circulation

Below please find two versions of paragraph 1, reporting electronic edition site license circulation/access.

Version A creates a new reporting category within paragraph 1 for site license circulation – counting each license user as a qualified copy.

   

Click on paragraph for an expanded view.

Version B reports site license access under a qualified circulation subtotal and totals to “Total Qualified Circulation/Access."

Click on paragraph for an expanded view.

Below is the proposed paragraph 11 explanatory comment for Electronic Site License circulation/access.

Click on paragraph for an expanded view.

Paragraph 3b, Qualification Source Breakout

The group continued the clean up effort on paragraph 3b. It was suggested membership benefit circulation does not need to be further broken out into “individual” and “organizational.” The task force members did not see the value is separating these two categories, and very few BPA members report “membership benefit organizational” circulation. See the example below.

The group suggested eliminating “Independent Field Reports, Licensees, and Manufacturers, Distributors, and Wholesalers lists” from section V - “Sources other than above.” The task force members did not see the value in reporting these categories separately, and recommended reporting the circulation as “other sources,” with the option to report further information about the source in a paragraph 11 explanatory comment. See the example below.

There was continued debate on reporting written, telecom, and electronic personal direct requests. The task force was split on continuing the breakout. As such, we have created two templates for your consideration.

Version A incorporates all the recommended changes above, and consolidates written, telecom, and electronic request into one “personal direct request” category.

Click on paragraph for an expanded view.

Version B incorporates all the recommendations above, but continues to report personal direct written, telecom, and electronic request separately.

Click on paragraph for an expanded view.

Advisory Committee Review

These suggestions, along with member comments on the blog, will be reviewed by BPA’s advisory committees around the world. The final recommendations will be shared with the BPA Board of Directors at the December 2008 meeting.

Please use the "Comment" button below to post your feedback and/or questions.

Comments

[Cimarron Buser (Texterity)]

Glenn, Texterity can report on access to issues on an intranet-hosted issue in several ways.

(1) We can use our subscriber-managed delivery message, subject to standard BPA rules for individually requested copies. The "issue" would be on the intranet, and the user receiving the email would have to "authenticate" to view the issue.

(2) We would not send an explit delivery message, but users of the intranet could access any issue. We can track all "accesses" to the issue as unique visitors during a specific period (i.e., a month) and report these.

In the first case (message delivery), it is also possible that others could access the issue on the intranet as "internal guests", but would not necessarily count for audit. In the second situation, everyone who accessed the issue would have already been authenticated for the intranet (and therefore, are employees of the organization).

There are possibly other situations that could also be supported. For example, a message sent by the administrator to individuals within the organization, with a direct link to the issue.

[Glenn Hansen]

Cimarron: Advertisers are not interested in counting total employees with access to an intranet as "COPIES served". Does Texterity have a method to report on access once the magazine is on the intranet? Or, if access is password protected to a qualifing audience that can be verified, this information would be valuable to the advertiser and may be the metric for site licensed products.

Care to share your thoughts?

[Cimarron Buser (Texterity)]

Site licenses are a great way for publishers to extend reach within large organizations, and electronic distribution makes it even easier.

Texterity, a digital magazine provider, supports site license methods via "Subscriber Management" technology in various ways, including email group distributions, version splits, secure intranet content hosting, and our standard authentication via subscriber management.