Migrating Toward "E"

I was recently asked by DM News to give my thoughts on the future of digital media as seen from the BPA vantage point. Here is the condensed version:

We believe the market will continue to witness the trend of media owners migrating toward “E” to monetize their brands across multiple platforms. While the print product will remain a strong part of the mix, publishers who don’t expand into the digital realm and focus on the quality of the user will surely miss out on the marketing dollars that are pouring into that arena.

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As always, I welcome your questions and comments.

Comments

[Michelle Frazier]

Hi Glenn:
I found this very interesting and have to agree that additions/removals is unnecessary. Also, combining one and two year numbers would be most beneficial from an economic standpoint.

When is the task force meeting and what does it involve?

Thanks

Michelle Frazier

Group Circulation Manager

HORIZON HOUSE PUBLICATIONS

Norwood, MA
781-769-9750