We’re consuming more online content than ever. But it’s not all blue skies for digital publishers.
Somebody has to pay for the online content, and consumers have made it clear they don’t want to do it. Publishing institutions like The Wall Street Journal and The New York Times have introduced successful pay walls, but most publishers keep their sites open, fearful that pay walls will have a negative impact on traffic and user metrics.
Because most consumers won’t pay for content, sites rely on advertising revenue. In exchange for showing us a few banners or short ads at the beginning of a video, online publishers can deliver that content we crave. But now consumers are dodging ads, too, putting publishers’ revenues at risk.
Read the full article here: http://www.adotas.com/2016/01/3-technologies-that-are-threatening-the-publishing-industry/