Larry LaPorta, President of CBL Consulting, was appointed Chairman of the BPA Worldwide Board of Directors during their recent meeting in New York City. LaPorta will serve as BPA’s chairman for fiscal year 2015/16.
LaPorta replaces outgoing Chair Rick Segal, President Worldwide & Chief Practice Officer of gyro.
“First, I want to thank Rick Segal for his contributions and leadership to BPA over the past seven years,” LaPorta said. “We wish him all the best in his new endeavor. Second, I am pleased and honored to have been elected to the chairmanship of BPA Worldwide. I look forward to working with the BPA team and the rest of the BPA Board to continue the over 80-year tradition of providing collaborative, objective and reliable assurance to business, industry and government.”
CBL Consulting focuses on strategic and marketing-related topics in both domestic and global markets. Prior to joining CBL Consulting, LaPorta was the General Manager of Beiersdorf Canada. LaPorta joined Beiersdorf in 2006 as Director Marketing and Brand Leadership Unit for the Futuro brand. Previously, he worked at McCann Erickson, Colgate-Palmolive, Kraft Foods and Revlon in various roles of increasing responsibility.
LaPorta has also served as 1st Vice Chairman and 2nd Vice Chairman of the BPA Board.